Marketing Automation 101: How to Pick and Implement a Platform [guest post]

07-02-2017, Category Online Advertising

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World wide web marketers face a constant struggle for Leads (people who left their data on the website) and potential customers. They search for future clients in all available channels. People are caught while searching for items (SEO + AdWords), according to social media activities and researching company webpages (forms, download centers), in brick-and-mortar stores (surveys, loyalty programs), and in the mobile channel (apps, search). Unfortunately, a single action of getting someone’s email address is just the beginning – according to statistics, only 1-2% of freshly acquired leads are ready to purchase as they visit the website for the first time. The rest of them require a considerable amount of work, that consists mainly of education and not-getting-in-their-way during the purchase...

How to find people to share your blog content

17-02-2014, Category Online Advertising

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This is a guest post written by our friends from Salt Lake City, following up to our previous post: “Company blog – where to find ideas for posts?“. When you create a quality blog post, you may find yourself at a loss as to how you can promote it. Some small business owners can spend a lot of money trying to market their content, only to wind up with wasted content and very few followers. How can you share your blog content, and gain new readers? The thing to remember is to build solid connections with other blog owners and influencers. You need to be able to gain exposure for your blog post, especially if you know it is better than the others that are getting plenty of traffic. To help you change the way you market your blog posts, use these simple tips. Photo by: AJ Cann Check...

12 ways to attract users to your website

19-09-2013, Category Online Advertising

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How to increase website traffic? Here is a set of effective methods for any budget. A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result. Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate. Photo by: Stefan Andrej Shambora Regardless of what budget you have – even if you can...

How to handle emailing properly?

14-06-2012, Category Online Advertising

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There comes a time in each company when it’s necessary to send mass emails. And here I’m not talking about the internal distribution of communications to employees because this is usually dealt with by the administrators of the company mail, e.g. through recipient groups. What I’m thinking about is the external distribution, i.e. emails to potential or existing clients, partners or journalists. Before the need arises, no one is aware that such an action is not that easy and involves various risks. Risks The most frequent mistake is to send emails in such a way that all recipients see all their addresses in the distribution list. And it’s not about that one of the recipients may copy the list and use it for their own purposes. It’s enough that one recipient has their system infected...

Affiliate Marketing and Affiliate Programs

19-03-2012, Category Online Advertising

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Performance marketing It is understandable that Performance Marketing, where actions are paid for by their results (CPC, CPA, CPL and CPS), attracts advertisers. From their (our) point of view, the thing is easy: we define goals and the agency offers such a level of costs at which it is able to achieve them. While calculating the costs, agencies most often evaluate their own risk; they try to predict how effective the campaign will be. A few years ago, however, some agencies started to shift the risk to publishers. Put simply, in their activities, they rely on affiliate programmes. Affiliate programs The idea is as old as trade. The affiliate (in the case of the Internet it is “the publisher”, i.e. the owner or administrator of a website) promotes the advertiser’s offer in return...

Online advertising campaign from the inside

28-06-2011, Category Online Advertising

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Plan A decision to run any advertising campaign has its source in the objectives, is conditioned by resources (budget) and depends on how the target group matches the population of Internet users. The first step we should take to run the campaign is writing down a plan, i.e. a brief of the campaign. Regardless of whom the campaign will be run with, such a document (a brief) will prevent you from overlooking important elements on any stage of the campaign. The most important items in the plan are: core of the actions (e.g. building or strengthening the brand image, introducing a new product, communicating a promotion) target group (defining customers as precisely as possible, as the Internet makes it possible to target the message much more precisely than the other media) objectives (measurable...

Internet advert forms – types, formats and sizes of banners and not only

21-06-2011, Category Online Advertising

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// The decision on which Internet advertising means to choose is taken by all participants of the advertising market. Website publishers decide which forms they make available to advertisers. Agencies and customers decide which formats they use in the campaign they are planning. Theoretically, the publishers are allowed everything and they can also introduce sizes of banners they invented. However, the market selected the most popular formats in a natural way a long time ago; these were then subjected to official recommendations of such organisations as IAB. Banners The basic form of an Internet ad being a graphical, optionally animated, rectangle. Banner, with a size of 468×60 px – the oldest of banner forms; a narrow, horizontal rectangle; earlier, it also had a size of 400×50 px....

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