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Affiliate Marketing and Affiliate Programs

19-03-2012, Category Online Advertising
Affiliate Marketing and Affiliate Programs

Performance marketing It is understandable that Performance Marketing, where actions are paid for by their results (CPC, CPA, CPL and CPS), attracts advertisers. From their (our) point of view, the thing is easy: we define goals and the agency offers such a level of costs at which it is able to achieve them. While calculating the costs, agencies most often evaluate their own risk; they try to predict how effective the campaign will be. A few years ago, however, some agencies started to shift the risk to publishers. Put simply, in their activities, they rely on affiliate programmes. Affiliate programs The idea is as old as trade. The affiliate (in the case of the Internet it is “the publisher”, i.e. the owner or administrator of a website) promotes the advertiser’s offer in return...

Facebook Timeline in company profiles (+ template)

13-03-2012, Category Social Media
Facebook Timeline in company profiles (+ template)

A year and a half ago, I wrote about 15 steps to an effective company profile on Facebook. The time has now come to make changes. At the end of 2011, Facebook introduced Timeline in private profiles. This is a new layout of a user page with a large picture in the headline and all user activities arranged in a chronological order. Since the end of February 2012 Timeline has also been available for brand pages. For the time being it is an option but on 30 March, the new layout of company profiles will be pushed live to everyone automatically. Preview Looking at the profile that you administer you will see a preview option in the new layout. This is a safe option – only you will be able to see the page as a timeline until you decide to publish the new version. If you administer a number...

A successful company page on Google+ in 7 steps

09-01-2012, Category Social Media
A successful company page on Google+ in 7 steps

So far Google’s social networking service looks rather poor when compared to Facebook, the industry’s king. “Only” 62 million users have a Google Plus account (source), whereas the same number for Facebook is 800 million (source). However, despite that, it is worth including Google+ in your online marketing activities. Why? Google uses the power of its search engine (with 84.72% global and 83.18% U.S. market share, source) to promote its social networking service. Both the number of “+1’s” (equivalents of “Likes” on Facebook) and the fact of having a company profile positively influence the position in search results. It has been possible to set up company profiles on Google+ since November 2011. Of course, there was no point in reinventing the wheel, which is why...

Christmas competition for marketers and webmasters with over $4000 worth of prizes to be won

29-11-2011, Category Other
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Competition closed. Thank you all for your participation. Regarding the prizes I will contact everyone directly. Sponsors Prizes Timetable Rules Take part In December, the month of Christmas and New Year’s Eve celebrations, I invite you, Dear Readers, to take part in a competition. The total value of prizes is over $4000 and almost $1800 of that is only the first prize. Everyone can participate and the rules are very simple. You only need to be a fan of my blog and promote it well enough to attract as many new users as possible. Sponsors Below is the list of prizes for each place in the ranking. But first a few words about the Sponsors. DashThis – executive dashboards for Google Analytics Webmastat – a webmaster dashboard (website management tool) Website Monitoring...

How to watch what your competition is doing in the Internet?

24-10-2011, Category Measuring effects
How to watch what your competition is doing in the Internet?

Knowledge of the market, which is necessary for an effective business activity, means that you have a permanent access to up-to-date information about your clients and partners (which is the easiest), potential clients and partners (which is more difficult), legal and political environment (which is doable) and, probably above all these things, about the competition (which is not that easy). Competing for the market takes place across many spheres. One of those is the Internet and more specifically, on-line marketing and PR. An array of possibilities offered by the new technologies -which allow precise targeting of campaigns, on-going optimization, unprecedented measurability – also allow you to monitor the promotional activities of your competition more easily than before. Content A...

Website monitoring – how and why to monitor a website?

06-09-2011, Category Maintenance
Website monitoring – how and why to monitor a website?

I will start with pointing out that this article is not about tracking user traffic, but about availability monitoring, i.e. detecting and reporting website outages. Availability monitoring In this service a website is automatically monitored by an external pinger. The mechanism acts like a browser, visits the website every 60 seconds and checks if it functions properly. It records the server’s response (investigates if there were any errors), checks if a timeout occurred. Optionally it can also confirm the presence of a defined phrase. In the event of encountering a failure, the system sends notifications via email and SMS, sometimes also on an instant messenger. All events are stored in a database, so one can review the history of availability as well as check the availability within a...

Online advertising campaign from the inside

28-06-2011, Category Online Advertising
Online advertising campaign from the inside

Plan A decision to run any advertising campaign has its source in the objectives, is conditioned by resources (budget) and depends on how the target group matches the population of Internet users. The first step we should take to run the campaign is writing down a plan, i.e. a brief of the campaign. Regardless of whom the campaign will be run with, such a document (a brief) will prevent you from overlooking important elements on any stage of the campaign. The most important items in the plan are: core of the actions (e.g. building or strengthening the brand image, introducing a new product, communicating a promotion) target group (defining customers as precisely as possible, as the Internet makes it possible to target the message much more precisely than the other media) objectives (measurable...

Internet advert forms – types, formats and sizes of banners and not only

21-06-2011, Category Online Advertising
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// The decision on which Internet advertising means to choose is taken by all participants of the advertising market. Website publishers decide which forms they make available to advertisers. Agencies and customers decide which formats they use in the campaign they are planning. Theoretically, the publishers are allowed everything and they can also introduce sizes of banners they invented. However, the market selected the most popular formats in a natural way a long time ago; these were then subjected to official recommendations of such organisations as IAB. Banners The basic form of an Internet ad being a graphical, optionally animated, rectangle. Banner, with a size of 468×60 px – the oldest of banner forms; a narrow, horizontal rectangle; earlier, it also had a size of 400×50 px....

The secret to online sales success

18-06-2011, Category E-commerce
The secret to online sales success

In fact there is no secret but five areas on which the result of an e-commerce project depends. If you properly care for all of them, your success is guaranteed. If you are perfect in a few of them, your chances are much greater but there is no guarantee. For the sake of clarity, I understand success not only as high product or service sales volumes but also as clients’ satisfaction and loyalty. Area 1: Brand A pillar of marketing communication; any actions will always be taken in the context of a brand with its history being created and reputation being built at the same time. Even a best prepared product will not be received well by the market, if there is no trusted brand behind it. Best if it is reputed and if it has got no own history yet, it should at least be well designed. Components...

6 reasons why it is worth having your website administered by specialists

13-06-2011, Category Maintenance
6 reasons why it is worth having your website administered by specialists

First, let me answer one question: When is it not worth having your www site administered by specialists? There are really not many such situations: Situation A: a company rarely updates its website but that means that is does not treat online activities seriously, which is why we will not dwell on that. Situation B: a company takes on an employee, a qualified webmaster, to take care of the website. Assuming that he is willing to work overtime from time to time or work on holidays, then an agency may not be necessary. The end. In any other situation it will be more effective to have specialists manage the content of your website. Why? 1. CMS is always a compromise In practice, there are no longer any websites built without CMS – a built-in administration panel. However, every solution like...

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