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15 steps to an effective company page on Facebook

01-06-2011, Category Social Media
15 steps to an effective company page on Facebook

Over 650 million users. Large and fast growing target, which, in addition, is open to non-aggressive promotion activities. No wonder companies readily create their websites on Facebook and try to attract as many users as possible. Each fan (i.e. a user who clicked the “Like” button on the company’s website) is worth its weight in gold because they automatically subscribe to messages sent by the company and if they find any message worthwhile then they make it available to their friends. Everyone can create a website on Facebook as is the case with creating an account. That makes the temptation to be there as fast as possible even greater. But be careful: a company’s website on Facebook which was created in a hurry and was not thought out may not only damage the image of the company...

Functionalities of online shops

20-05-2011, Category E-commerce
Functionalities of online shops

This article is a continuation of another one on a similar subject: “How much is an online shop and how long does it take to implement it?” Every online shop has a basic group of functionalities which mark the e-commerce website out from other websites of another type. However, trading processes can be handled in different ways and a shop may perform more business functions than just taking orders. In order to decide what the e-commerce website we are developing should include, first we should know the options. Basic functionalities The core of an online shop are the product catalogue and the cart. The users browse products which are grouped in categories and add the desired ones to the cart. Next there is the transaction handling, which in its simplest form consists in the order being...

How much is an online shop and how long does it take to implement it?

13-05-2011, Category E-commerce
How much is an online shop and how long does it take to implement it?

World’s e-commerce turnover in 2010 reached USD 570 bn and the estimated rise of this number in the next year is 19%. The market is growing dynamically, which makes more and more entrepreneurs start thinking about entering e-commerce. In order to take a decision about starting an online shop, we have to consider – apart from purely business elements (product, providers, logistics, marketing etc.) – technological conditions, i.e. options, costs and the implementation time of the shop itself. Engines and prices The fundamental decision you have to take while choosing an online shop provider is the decision about its engine, i.e. a ready-made mechanism supporting typical e-commerce functionalities. In the case of online shops, there is no point in building a solution from scratch because...

Scaling, converting and sending graphic files

06-05-2011, Category Other
Scaling, converting and sending graphic files

Characteristics of raster and vector graphics files and their various formats and uses were the subject of my recent article “Raster vs. vector graphics and graphic file formats”. It is time for some tips about how to deal with various files and not limit yourself only to forwarding them as e-mail attachments. Scaling and cropping Basic processing of raster graphic files is really not complicated and there is not much sense in wasting time and commissioning such simple tasks to graphic designers. The processing can be done literally within minutes and without having to install any specialist software. It is enough to use one of many free Internet websites; every one of them makes it possible to carry out basic operations on pictures (scaling, cropping or rotating) and some make it possible...

Raster vs. vector graphics and graphic file formats

29-04-2011, Category Other
Raster vs. vector graphics and graphic file formats

Interactive agencies, advertising agencies, media houses, printing houses and other providers require that marketers deliver to them graphic materials in various forms. They need vector files one time and raster files another time and they usually specify acceptable formats in the form of three-letter extensions. They also often specify minimum bitmap dimensions or resolutions which are expressed in pixels. In this article, I explain in short the difference between bitmaps and vectors, talk about the characteristics of given file formats and suggest when to use which formats. Bitmap vs. vectors Bitmap (raster) graphic file is a rectangular area composed of pixels, i.e. tiny squares of specific colours. Every shape is composed of thousands of pixels which is why we cannot see individual squares...

CMS choice

22-05-2010, Category Web Design
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When talking about the process of building company website I mentioned choosing the proper CMS (Content Management System) and the importance of that choice. I promised to elaborate the subject. First of all – a little reminder: In terms of type of licensing CMS systems can be divided into 3 main groups: a) free of charge/non-commercial – Open Source (e.g. eZ Publish, Joomla, Drupal); b) commercial and widely accessible (e.g. DotNetNuke, SharePoint, Sitefinity); c) commercial, created by particular interactive agencies (their own solutions) Advantages and disadvantages of these groups: type of CMS advantages disadvantages free of charge • no costs • frequent updates • plenty of different add-ons and extras • high possibility of hacker attacks • limited...

How does a website work?

20-05-2010, Category Web Design
How does a website work?

Gone are the times when a website comprised static documents connected with fixed hyperlinks. The content of such a website could only be modified by a webmaster who either needed to be paid for each adjustment or in the form of a salary. Nowadays a website is an Internet application – a construction comprising the following 3 elements (layers): 1. graphic templates 2. scripts 3. content (both text and graphic) Scripts are responsible for loading content from a database and displaying it through templates. The effect seen by end users is the so-called front-end. On the other hand, the administrative panel (CMS interface) is the back-end and it can only be accessed by the website’s administrators. During website building process, a certain layout which has been previously approved...

When will my website appear in Google?

19-05-2010, Category SEO/SEM
When will my website appear in Google?

A corporate website’s launch, i.e. the moment when the website is published, is actually not equivalent to instantly appearing in Google search results. If a newly created website replaces an old one, Google only needs to update the information in its own database (called the index) with respect to the new information. However, if an entirely new website with a new URL address is published, Google needs to find it first and add it to the index. It is possible to add a URL to Google under http://www.google.pl/addurl/?continue=/addurl. However, no one has ever confirmed that this actually works or how long one needs to wait for a website to be added. SEO specialists never use it and claim that in order for a website to be added to the index (=indexed) Googlebot needs to find it first. Googlebot The...

The process of building a company website – part 3: Implementation

13-05-2010, Category Web Design
The process of building a company website – part 3: Implementation

Previous parts of the article: part 1: Planning part 2: Choice of technology and contractor Graphics Decisions concerning the layout of the website, that is its graphic design and layout on individual screens, need to be made very cautiously as they are irreversible. “Irreversible” might be too big of a word. The thing is that every new stage in developing the website is affected by what has been done previously. A late change in the customer’s decision requires going back one or a few stages and re-doing what has already been done. This can defer the whole process in time and might also mean additional costs for the client. Usually interactive agencies send their graphic designs in the form of JPG files. It is very important to view them in the original scale (not resized)....

The process of building a company website – part 2: Choice of technology and contractor

12-05-2010, Category Web Design
The process of building a company website – part 2: Choice of technology and contractor

Previous part of the article: part 1: Planning Choice of technology Entrusting an interactive agency with the task of choosing the right technology is only seemingly the best solution. Having received no particular details from the client, the contractor would feel fully free in designing the website. However, such a solution might mean that the agency would choose the best technology for itself and not for its customer. The key decision to make is to choose the appropriate operating system – Windows or Linux. As far as PCs are concerned the situation is rather clear (see usage share of operating systems) but utterly different rules apply to web servers. The difference between Windows-based servers and those using Linux lies mainly in the costs. Microsoft licenses and certificates...

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