This year’s edition of our list of web tools for people involved in internet marketing contains over 100 applications in 52 categories, divided into 9 groups. Compared to the last year, we added 11 new categories and updated some of the old ones.
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New edition of this infographic is out:
“E-Marketer Tools – 2016 edition”
With our customers in mind we compiled a list of on-line tools (web applications) that are useful for people involved in internet marketing.
This little “cheat sheet” includes over 80 applications – two (the best two, in our opinion*) for every of 41 categories, divided into 9 groups:
The list includes information if a tool is free or paid (or both).
Now we’re making the result of our work available in the form of an infographic.
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Don’t worry – we publish rarely,...
How to increase website traffic? Here is a set of effective methods for any budget.
A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result.
Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate.
Photo by: Stefan Andrej Shambora
Regardless of what budget you have – even if you can...
Knowledge of the market, which is necessary for an effective business activity, means that you have a permanent access to up-to-date information about your clients and partners (which is the easiest), potential clients and partners (which is more difficult), legal and political environment (which is doable) and, probably above all these things, about the competition (which is not that easy).
Competing for the market takes place across many spheres. One of those is the Internet and more specifically, on-line marketing and PR. An array of possibilities offered by the new technologies -which allow precise targeting of campaigns, on-going optimization, unprecedented measurability – also allow you to monitor the promotional activities of your competition more easily than before.
A decision to run any advertising campaign has its source in the objectives, is conditioned by resources (budget) and depends on how the target group matches the population of Internet users. The first step we should take to run the campaign is writing down a plan, i.e. a brief of the campaign. Regardless of whom the campaign will be run with, such a document (a brief) will prevent you from overlooking important elements on any stage of the campaign.
The most important items in the plan are:
core of the actions (e.g. building or strengthening the brand image, introducing a new product, communicating a promotion)
target group (defining customers as precisely as possible, as the Internet makes it possible to target the message much more precisely than the other media)
In fact there is no secret but five areas on which the result of an e-commerce project depends. If you properly care for all of them, your success is guaranteed. If you are perfect in a few of them, your chances are much greater but there is no guarantee.
For the sake of clarity, I understand success not only as high product or service sales volumes but also as clients’ satisfaction and loyalty.
Area 1: Brand
A pillar of marketing communication; any actions will always be taken in the context of a brand with its history being created and reputation being built at the same time.
Even a best prepared product will not be received well by the market, if there is no trusted brand behind it. Best if it is reputed and if it has got no own history yet, it should at least be well designed.