Filter out bots from the statistics of your website in Google Analytics

04-08-2014, Category Measuring effects

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Google has finally introduced the long awaited functionality in Analytics – the world’s most popular package to track website traffic. An ability to automatically exclude traffic generated by bots. Photo by: Sergey Ivanov Bots and spiders Some sources indicate that over 60% of web traffic is generated by robots – a software created to visit websites automatically. There are many types of “bots”. Some of them are “spiders” (or “crawlers”), scanning web content and following links. The most famous one is GoogleBot (and its equivalents used by other search engines) – cataloging the Internet and constantly updating the data in its gigantic database. Spiders are also used by various tools for monitoring content, brand mentions, etc. Unfortunately,...

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