Your new website is just being built and now it’s time to write some content. How to do it best? How to make users interested in your offer and encourage them to make contact instead of getting them bored and losing them? Photo by: April Killingsworth Principles Before you write the first word I’d like to teach you some basic principles of writing content for websites. Most of them can also be used outside the Internet. When writing, consider your target group and always have in mind the purpose of the website Surely you know well who the users of your company websites will be. Remember you write for them and not for you – put yourself into their shoes. Think whether a given piece of information can be really interesting for them. Try to use universal language and minimize the number...