How to successfully monitor your brand on the Internet?

21-01-2015, Category Measuring effects

I’m reinventing the wheel and summarizing why it’s good to keep track of mentions of your brand on the Internet. Then I’m suggesting how to do it and select tools suitable to the needs and budget. Why it’s worth monitoring your brand Is your brand talked about? Then it’s good. But do they talk about it well? If you don’t know then it’s not good. Photo by: Craig Sunter Your brand is on the Internet, whether you want it or not. And what will be written about it will stay there forever. If you have your head screwed on you actively use the Internet in your marketing and PR. And you include the social media because you know it well that even Google takes social signals into account when assessing websites and building its rankings. That’s why you find it important to: measure...

How to watch what your competition is doing in the Internet?

24-10-2011, Category Measuring effects

Knowledge of the market, which is necessary for an effective business activity, means that you have a permanent access to up-to-date information about your clients and partners (which is the easiest), potential clients and partners (which is more difficult), legal and political environment (which is doable) and, probably above all these things, about the competition (which is not that easy). Competing for the market takes place across many spheres. One of those is the Internet and more specifically, on-line marketing and PR. An array of possibilities offered by the new technologies -which allow precise targeting of campaigns, on-going optimization, unprecedented measurability – also allow you to monitor the promotional activities of your competition more easily than before. Content A...

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