How much does a website cost?

20-08-2014, Category Web Design

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And how much is a house? This question is just as general and also can’t be answered without lots of additional information. ‘Universal’ cost of making a website is what people ask interactive agencies, individual website creators and Google about. Photo by: Timothy Allen WWW like a house It was not without reason that I used an allegory of the house. Frankly speaking, it happened to me several times that I used it when talking to a client. It’s just because building a house – putting it in simple terms – is very similar to making a website. First of all, a building can be used in various ways – it can be a residential (single-family or multifamily) house, office building, store, warehouse, sports facility etc. Secondly, the size of the building and its components...

Filter out bots from the statistics of your website in Google Analytics

04-08-2014, Category Measuring effects

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Google has finally introduced the long awaited functionality in Analytics – the world’s most popular package to track website traffic. An ability to automatically exclude traffic generated by bots. Photo by: Sergey Ivanov Bots and spiders Some sources indicate that over 60% of web traffic is generated by robots – a software created to visit websites automatically. There are many types of “bots”. Some of them are “spiders” (or “crawlers”), scanning web content and following links. The most famous one is GoogleBot (and its equivalents used by other search engines) – cataloging the Internet and constantly updating the data in its gigantic database. Spiders are also used by various tools for monitoring content, brand mentions, etc. Unfortunately,...

Website statistics – your source of knowledge about users

26-08-2013, Category Measuring effects

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How well your website performs can already be seen at first glance, for instance by the number of sales leads. But where does this result come from? What are the weaknesses of your website and what can be optimized? You can find answers to these and other questions by analyzing user behaviors with the help of website traffic monitoring tools. Photo by: Marcin Wichary Tools In the youthful years of the World Wide Web, when only a few companies had their website, web analytics was limited to a counter placed in the website footer. The value of the counter increased with each visit and displayed the number of visits from website beginnings. In other words, this was more a gadget than a piece of information that could be used in whatever way. Then webmasters got interested in web server statistics...

12 tools of a modern marketer

28-12-2012, Category Maintenance

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A list of reliable online applications that are useful – or actually necessary – in marketing and especially in internet marketing. photo by zzpza Software moves from local computer discs to the cloud – even such giants as Microsoft Office appear in a version that is available through the browser. Among hundreds of free and paid for applications available online (in SaaS model), there are at least some that deserve a marketer’s attention. Here I skip the most basic and obvious internet marketing tools, i.e.: your own website and its CMS, Google search engine, social networking services (Facebook, YouTube, LinkedIn, Google+ etc.). 1. CRM. Basically all large companies and corporations use dedicated solutions such as CRM/ERP. Their functionalities cover all areas of company’s...

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