World’s e-commerce turnover in 2010 reached USD 570 bn and the estimated rise of this number in the next year is 19%. The market is growing dynamically, which makes more and more entrepreneurs start thinking about entering e-commerce. In order to take a decision about starting an online shop, we have to consider – apart from purely business elements (product, providers, logistics, marketing etc.) – technological conditions, i.e. options, costs and the implementation time of the shop itself. Engines and prices The fundamental decision you have to take while choosing an online shop provider is the decision about its engine, i.e. a ready-made mechanism supporting typical e-commerce functionalities. In the case of online shops, there is no point in building a solution from scratch because...