E-Marketer Tools – 2017 edition [infographic]

11-01-2017, Category Other

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This year’s edition of our list of web tools for people involved in internet marketing contains over 100 applications in 52 categories, divided into 9 groups. Compared to the last year, we added 11 new categories and updated some of the old ones. If you don’t want to miss the next edition of the infographic, subscribe to notification about new posts on our blog. [click to enlarge] [click to enlarge] You can publish the infographic on your own blog or website – just don’t forget to link back to this post. Here is some example code for your convenience: <a href="https://www.siteimpulse.com/images/emarketer-tools-2017.jpg" target="_blank"><img src="https://www.siteimpulse.com/images/emarketer-tools-2017.jpg" alt="E-Marketer Tools 2017" style="max-width:850px;width:100%;"...

E-Marketer Tools – 2016 edition [infographic]

12-01-2016, Category Other

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New edition of this infographic is out: “E-Marketer Tools – 2016 edition”   With our customers in mind we compiled a list of on-line tools (web applications) that are useful for people involved in internet marketing. This little “cheat sheet” includes over 80 applications – two (the best two, in our opinion*) for every of 41 categories, divided into 9 groups: Analytics Advertising Communications SEO Market Intelligence Graphics Social Media Productivity Testing The list includes information if a tool is free or paid (or both). Now we’re making the result of our work available in the form of an infographic. Don’t miss the next edition of the infographic – subscribe to the post notifications. Don’t worry – we publish rarely,...

How to check a website?

23-07-2015, Category Measuring effects

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You need to verify the work of the agency that built a new website for you? Or maybe you want to decide whether your old site should be renovated? Start with checking the most important features of the website on your own. Photo by: U.S. Naval Forces Central Command/U.S. Fifth Fleet Firstly, let’s be frank about one thing – no independent check of a website can compare to an audit performed by specialists. An audit – which requires knowledge and quite an amount of work – is an analysis of a site and assessment of its optimization as far as SEO, usability, conversion etc. are concerned. A report that is the result of the audit not only demonstrates the weaknesses but above all suggests solutions to improve the website within a given sphere. Anyway, you can test (more or less cursorily)...

How to successfully monitor your brand on the Internet?

21-01-2015, Category Measuring effects

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I’m reinventing the wheel and summarizing why it’s good to keep track of mentions of your brand on the Internet. Then I’m suggesting how to do it and select tools suitable to the needs and budget. Why it’s worth monitoring your brand Is your brand talked about? Then it’s good. But do they talk about it well? If you don’t know then it’s not good. Photo by: Craig Sunter Your brand is on the Internet, whether you want it or not. And what will be written about it will stay there forever. If you have your head screwed on you actively use the Internet in your marketing and PR. And you include the social media because you know it well that even Google takes social signals into account when assessing websites and building its rankings. That’s why you find it important to: measure...

How to find people to share your blog content

17-02-2014, Category Online Advertising

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This is a guest post written by our friends from Salt Lake City, following up to our previous post: “Company blog – where to find ideas for posts?“. When you create a quality blog post, you may find yourself at a loss as to how you can promote it. Some small business owners can spend a lot of money trying to market their content, only to wind up with wasted content and very few followers. How can you share your blog content, and gain new readers? The thing to remember is to build solid connections with other blog owners and influencers. You need to be able to gain exposure for your blog post, especially if you know it is better than the others that are getting plenty of traffic. To help you change the way you market your blog posts, use these simple tips. Photo by: AJ Cann Check...

12 ways to attract users to your website

19-09-2013, Category Online Advertising

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How to increase website traffic? Here is a set of effective methods for any budget. A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result. Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate. Photo by: Stefan Andrej Shambora Regardless of what budget you have – even if you can...

12 tools of a modern marketer

28-12-2012, Category Maintenance

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A list of reliable online applications that are useful – or actually necessary – in marketing and especially in internet marketing. photo by zzpza Software moves from local computer discs to the cloud – even such giants as Microsoft Office appear in a version that is available through the browser. Among hundreds of free and paid for applications available online (in SaaS model), there are at least some that deserve a marketer’s attention. Here I skip the most basic and obvious internet marketing tools, i.e.: your own website and its CMS, Google search engine, social networking services (Facebook, YouTube, LinkedIn, Google+ etc.). 1. CRM. Basically all large companies and corporations use dedicated solutions such as CRM/ERP. Their functionalities cover all areas of company’s...

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