World wide web marketers face a constant struggle for Leads (people who left their data on the website) and potential customers. They search for future clients in all available channels. People are caught while searching for items (SEO + AdWords), according to social media activities and researching company webpages (forms, download centers), in brick-and-mortar stores (surveys, loyalty programs), and in the mobile channel (apps, search). Unfortunately, a single action of getting someone’s email address is just the beginning – according to statistics, only 1-2% of freshly acquired leads are ready to purchase as they visit the website for the first time. The rest of them require a considerable amount of work, that consists mainly of education and not-getting-in-their-way during the purchase...