Marketing Automation 101: How to Pick and Implement a Platform

07-02-2017, Category Online Advertising

World wide web marketers face a constant struggle for Leads (people who left their data on the website) and potential customers. They search for future clients in all available channels. People are caught while searching for items (SEO + AdWords), according to social media activities and researching company webpages (forms, download centers), in brick-and-mortar stores (surveys, loyalty programs), and in the mobile channel (apps, search). Unfortunately, a single action of getting someone’s email address is just the beginning – according to statistics, only 1-2% of freshly acquired leads are ready to purchase as they visit the website for the first time. The rest of them require a considerable amount of work, that consists mainly of education and not-getting-in-their-way during the purchase...

12 tools of a modern marketer

28-12-2012, Category Maintenance

A list of reliable online applications that are useful – or actually necessary – in marketing and especially in internet marketing. photo by zzpza Software moves from local computer discs to the cloud – even such giants as Microsoft Office appear in a version that is available through the browser. Among hundreds of free and paid for applications available online (in SaaS model), there are at least some that deserve a marketer’s attention. Here I skip the most basic and obvious internet marketing tools, i.e.: your own website and its CMS, Google search engine, social networking services (Facebook, YouTube, LinkedIn, Google+ etc.). 1. CRM. Basically all large companies and corporations use dedicated solutions such as CRM/ERP. Their functionalities cover all areas of company’s...