The time has come that you really MUST adapt your website to mobile devices. I explain why and suggest how to do it best. Photo by: Hernán Piñera
‘Fix mobile usability issues found on …’
Such alerts have recently been received by those users of Google Webmaster Tools, whose websites are not adapted to mobile. If you don’t use GWT and your website is found not adapted it is bound to be ranked down in Google search results without any warning.
Yes, there’s no mistake here ‒ on 21 April 2015 Google starts to take ‘mobile usability’ of websites into account while assessing and ranking them in search results.
That is why website owners from all over the world have got down to the mobile versions of their websites that were neglected or didn’t exist at all.
But my clients don’t...
Since Google algorithms were yet again updated (Penguin, Panda), results of a classic SEO have been worse and worse. The effectiveness of the traditional disruptive advertising is decreasing, regardless of the media. On the other hand, it has long been known that “content is the king”.
This has sparked a new trend in internet marketing called inbound marketing.
The traditional marketing (“outbound marketing” or “disruptive marketing”) relies on a paid advertisement. The advertiser reaches its target group through messages that are added by force to the content users are interested in. The number of adverts is increasing, their size is greater and greater and so they are more disturbing to users consuming the content. Moreover, users get used to the adverts and no longer pay much...
So far Google’s social networking service looks rather poor when compared to Facebook, the industry’s king. “Only” 62 million users have a Google Plus account (source), whereas the same number for Facebook is 800 million.
However, despite that, it is worth including Google+ in your online marketing activities. Why?
Google uses the power of its search engine (with 84.72% global and 83.18% U.S. market share, source) to promote its social networking service. Both the number of “+1’s” (equivalents of “Likes” on Facebook) and the fact of having a company profile positively influence the position in search results. It has been possible to set up company profiles on Google+ since November 2011. Of course, there was no point in reinventing the wheel, which is why they look...
A corporate website’s launch, i.e. the moment when the website is published, is actually not equivalent to instantly appearing in Google search results. If a newly created website replaces an old one, Google only needs to update the information in its own database (called the index) with respect to the new information. However, if an entirely new website with a new URL address is published, Google needs to find it first and add it to the index.
It is possible to add a URL to Google under http://www.google.pl/addurl/?continue=/addurl. However, no one has ever confirmed that this actually works or how long one needs to wait for a website to be added. SEO specialists never use it and claim that in order for a website to be added to the index (=indexed) Googlebot needs to find it first.