How to check a website?

23-07-2015, Category Measuring effects

You need to verify the work of the agency that built a new website for you? Or maybe you want to decide whether your old site should be renovated? Start with checking the most important features of the website on your own. Photo by: U.S. Naval Forces Central Command/U.S. Fifth Fleet Firstly, let’s be frank about one thing – no independent check of a website can compare to an audit performed by specialists. An audit – which requires knowledge and quite an amount of work – is an analysis of a site and assessment of its optimization as far as SEO, usability, conversion etc. are concerned. A report that is the result of the audit not only demonstrates the weaknesses but above all suggests solutions to improve the website within a given sphere. Anyway, you can test (more or less cursorily)...

Keep ignoring mobile and you’ll lose your ranking in Google

26-03-2015, Category Web Design

The time has come that you really MUST adapt your website to mobile devices. I explain why and suggest how to do it best. Photo by: Hernán Piñera ‘Fix mobile usability issues found on …’ Such alerts have recently been received by those users of Google Webmaster Tools, whose websites are not adapted to mobile. If you don’t use GWT and your website is found not adapted it is bound to be ranked down in Google search results without any warning. Yes, there’s no mistake here ‒ on 21 April 2015 Google starts to take ‘mobile usability’ of websites into account while assessing and ranking them in search results. That is why website owners from all over the world have got down to the mobile versions of their websites that were neglected or didn’t exist at all. But my clients don’t...

Why a website looks different on different screens? (and what to do with that)

03-07-2014, Category Web Design

Desktop monitors, laptops, netbooks, tablets, smartphones and even TV’s. There are so many devices and every one of them comes in many versions with different display sizes. And with mobile devices there’s also orientation (vertical/horizontal) to consider. What’s more, there’s after all no obligation to use the web browser in a maximized window. In this way we get an unimaginable number of window sizes in which a website can be opened. Photo by: Robert Couse-Baker Web browsers What makes it more difficult are the differences in how web standards are implemented by browser producers. There are quite a number of them but currently only 5 brands matter that have together dominated 90% of the market: Firefox, Chrome, Internet Explorer, Opera and Safari. Fortunately, version...