Start a company blog and write about what’s interesting for your clients. It’s easier said than done. What to blog about especially when your line of business is rather… boring?
You want to start using inbound marketing to attract traffic to your company website. You know that the center of such actions is valuable content. You start a company blog with a view to writing about the business you’re in. The first post is just great. The second is also fine. But you have to publish regularly, week after week. What’s more, it would be nice if your readers shared the posts. What you need is a blogging strategy.
Photo by: Jacob Bøtter
Company blog – is it really worth it?
If you still hesitate, let me give you some arguments for using the blog in marketing:
How to increase website traffic? Here is a set of effective methods for any budget.
A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result.
Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate.
Photo by: Stefan Andrej Shambora
Regardless of what budget you have – even if you can...
Your new website is just being built and now it’s time to write some content. How to do it best? How to make users interested in your offer and encourage them to make contact instead of getting them bored and losing them?
Photo by: April Killingsworth
Before you write the first word I’d like to teach you some basic principles of writing content for websites. Most of them can also be used outside the Internet.
When writing, consider your target group and always have in mind the purpose of the website
Surely you know well who the users of your company websites will be. Remember you write for them and not for you – put yourself into their shoes. Think whether a given piece of information can be really interesting for them. Try to use universal language and minimize the number...
Gone are the times when a website comprised static documents connected with fixed hyperlinks. The content of such a website could only be modified by a webmaster who either needed to be paid for each adjustment or in the form of a salary.
Nowadays a website is an Internet application – a construction comprising the following 3 elements (layers):
1. graphic templates
3. content (both text and graphic)
Scripts are responsible for loading content from a database and displaying it through templates. The effect seen by end users is the so-called front-end. On the other hand, the administrative panel (CMS interface) is the back-end and it can only be accessed by the website’s administrators.
During website building process, a certain layout which has been previously approved...
Previous parts of the article:
part 1: Planning
part 2: Choice of technology and contractor
Decisions concerning the layout of the website, that is its graphic design and layout on individual screens, need to be made very cautiously as they are irreversible.
“Irreversible” might be too big of a word. The thing is that every new stage in developing the website is affected by what has been done previously. A late change in the customer’s decision requires going back one or a few stages and re-doing what has already been done. This can defer the whole process in time and might also mean additional costs for the client.
Usually interactive agencies send their graphic designs in the form of JPG files. It is very important to view them in the original scale (not resized)....
Companies build their websites relatively rarely – usually at the very beginning of their business activity and then approximately every 3-4 years depending on environment changes. By environment I mean technology (e.g. display resolutions), current trends (e.g. fashion for videos) as well as competitiveness because it is important never to stay behind competitors.
Moreover, also significant changes within an organization such as rebranding or major labour turnovers (a new Board of Directors or a new Marketing Department) often require the creation of a new website.
Due to the fact that this website-building process does not occur often, not all marketers are familiar with it. This makes the creation of websites, which are the basic tools of e-marketing, a unique opportunity.