E-Marketer Tools – 2017 edition [infographic]

11-01-2017, Category Other

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This year’s edition of our list of web tools for people involved in internet marketing contains over 100 applications in 52 categories, divided into 9 groups. Compared to the last year, we added 11 new categories and updated some of the old ones. If you don’t want to miss the next edition of the infographic, subscribe to notification about new posts on our blog. [click to enlarge] [click to enlarge] You can publish the infographic on your own blog or website – just don’t forget to link back to this post. Here is some example code for your convenience: <a href="https://www.siteimpulse.com/images/emarketer-tools-2017.jpg" target="_blank"><img src="https://www.siteimpulse.com/images/emarketer-tools-2017.jpg" alt="E-Marketer Tools 2017" style="max-width:850px;width:100%;"...

E-Marketer Tools – 2016 edition [infographic]

12-01-2016, Category Other

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New edition of this infographic is out: “E-Marketer Tools – 2016 edition”   With our customers in mind we compiled a list of on-line tools (web applications) that are useful for people involved in internet marketing. This little “cheat sheet” includes over 80 applications – two (the best two, in our opinion*) for every of 41 categories, divided into 9 groups: Analytics Advertising Communications SEO Market Intelligence Graphics Social Media Productivity Testing The list includes information if a tool is free or paid (or both). Now we’re making the result of our work available in the form of an infographic. Don’t miss the next edition of the infographic – subscribe to the post notifications. Don’t worry – we publish rarely,...

How to check a website?

23-07-2015, Category Measuring effects

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You need to verify the work of the agency that built a new website for you? Or maybe you want to decide whether your old site should be renovated? Start with checking the most important features of the website on your own. Photo by: U.S. Naval Forces Central Command/U.S. Fifth Fleet Firstly, let’s be frank about one thing – no independent check of a website can compare to an audit performed by specialists. An audit – which requires knowledge and quite an amount of work – is an analysis of a site and assessment of its optimization as far as SEO, usability, conversion etc. are concerned. A report that is the result of the audit not only demonstrates the weaknesses but above all suggests solutions to improve the website within a given sphere. Anyway, you can test (more or less cursorily)...

How to prepare good content for a website?

22-03-2013, Category Web Design

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Your new website is just being built and now it’s time to write some content. How to do it best? How to make users interested in your offer and encourage them to make contact instead of getting them bored and losing them? Photo by: April Killingsworth Principles Before you write the first word I’d like to teach you some basic principles of writing content for websites. Most of them can also be used outside the Internet. When writing, consider your target group and always have in mind the purpose of the website Surely you know well who the users of your company websites will be. Remember you write for them and not for you – put yourself into their shoes. Think whether a given piece of information can be really interesting for them. Try to use universal language and minimize the number...

12 tools of a modern marketer

28-12-2012, Category Maintenance

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A list of reliable online applications that are useful – or actually necessary – in marketing and especially in internet marketing. photo by zzpza Software moves from local computer discs to the cloud – even such giants as Microsoft Office appear in a version that is available through the browser. Among hundreds of free and paid for applications available online (in SaaS model), there are at least some that deserve a marketer’s attention. Here I skip the most basic and obvious internet marketing tools, i.e.: your own website and its CMS, Google search engine, social networking services (Facebook, YouTube, LinkedIn, Google+ etc.). 1. CRM. Basically all large companies and corporations use dedicated solutions such as CRM/ERP. Their functionalities cover all areas of company’s...

Inbound Marketing means Attraction Marketing

05-09-2012, Category Social Media

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Since Google algorithms were yet again updated (Penguin, Panda), results of a classic SEO have been worse and worse. The effectiveness of the traditional disruptive advertising is decreasing, regardless of the media. On the other hand, it has long been known that “content is the king”. This has sparked a new trend in internet marketing called inbound marketing. The traditional marketing (“outbound marketing” or “disruptive marketing”) relies on a paid advertisement. The advertiser reaches its target group through messages that are added by force to the content users are interested in. The number of adverts is increasing, their size is greater and greater and so they are more disturbing to users consuming the content. Moreover, users get used to the adverts and no longer pay much...

Archive: How to get a high position in search engines?

01-09-2008, Category SEO/SEM

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Do you work in marketing and are you responsible for the company’s website? Do you want to learn what is SEO, what does it involve and how to realize it? With this article you will learn the following: what is SEO and what does it involve? how to effectively select key words? how to select SEO firm? what should be expected from the contractor? How do catalogues and search engines work? Internet catalogues – once the basic source of information on www sites, presently, in backstage position. They make lists of links to Internet sites accessible in the form of category tree. They are characterized by the way individual inscriptions get to the catalogue. They are added by hand by interested persons – most often creators or owners of www sites. Such a person – with the help of special...

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