Your new website is just being built and now it’s time to write some content. How to do it best? How to make users interested in your offer and encourage them to make contact instead of getting them bored and losing them?
Photo by: April Killingsworth
Before you write the first word I’d like to teach you some basic principles of writing content for websites. Most of them can also be used outside the Internet.
When writing, consider your target group and always have in mind the purpose of the website
Surely you know well who the users of your company websites will be. Remember you write for them and not for you – put yourself into their shoes. Think whether a given piece of information can be really interesting for them. Try to use universal language and minimize the number...
Companies build their websites relatively rarely – usually at the very beginning of their business activity and then approximately every 3-4 years depending on environment changes. By environment I mean technology (e.g. display resolutions), current trends (e.g. fashion for videos) as well as competitiveness because it is important never to stay behind competitors.
Moreover, also significant changes within an organization such as rebranding or major labour turnovers (a new Board of Directors or a new Marketing Department) often require the creation of a new website.
Due to the fact that this website-building process does not occur often, not all marketers are familiar with it. This makes the creation of websites, which are the basic tools of e-marketing, a unique opportunity.