Is your website WordPress based? It may be in danger.

28-09-2016, Category Maintenance

What are the real risks for websites running on an outdated version of WordPress? Why install updates if the website is working properly? What to do to be able to rest easy? Photo by: Sébastien Launay WordPress WordPress is the most popular CMS in the world. It is being used by most of websites globally (51% to 68%, depending on the source). Its exceptional popularity is due to many factors, the most important of them are: Open Source (i.e. open and free code, anyone can edit it) truly user-friendly interface – i.e. intuitiveness and ease of use short implementation time for a website with standard functionalities unique community which eventually gathered around the brand huge number of addons (both free and premium) – themes and plugins.   Risks Unfortunately, the huge popularity...

Company blog – where to find ideas for posts?

18-11-2013, Category Maintenance

Start a company blog and write about what’s interesting for your clients. It’s easier said than done. What to blog about especially when your line of business is rather… boring? You want to start using inbound marketing to attract traffic to your company website. You know that the center of such actions is valuable content. You start a company blog with a view to writing about the business you’re in. The first post is just great. The second is also fine. But you have to publish regularly, week after week. What’s more, it would be nice if your readers shared the posts. What you need is a blogging strategy. Photo by: Jacob Bøtter Company blog – is it really worth it? If you still hesitate, let me give you some arguments for using the blog in marketing: SEO Google...

12 tools of a modern marketer

28-12-2012, Category Maintenance

A list of reliable online applications that are useful – or actually necessary – in marketing and especially in internet marketing. photo by zzpza Software moves from local computer discs to the cloud – even such giants as Microsoft Office appear in a version that is available through the browser. Among hundreds of free and paid for applications available online (in SaaS model), there are at least some that deserve a marketer’s attention. Here I skip the most basic and obvious internet marketing tools, i.e.: your own website and its CMS, Google search engine, social networking services (Facebook, YouTube, LinkedIn, Google+ etc.). 1. CRM. Basically all large companies and corporations use dedicated solutions such as CRM/ERP. Their functionalities cover all areas of company’s...

Website monitoring – how and why to monitor a website?

06-09-2011, Category Maintenance

I will start with pointing out that this article is not about tracking user traffic, but about availability monitoring, i.e. detecting and reporting website outages. Availability monitoring In this service a website is automatically monitored by an external pinger. The mechanism acts like a browser, visits the website every 60 seconds and checks if it functions properly. It records the server’s response (investigates if there were any errors), checks if a timeout occurred. Optionally it can also confirm the presence of a defined phrase. In the event of encountering a failure, the system sends notifications via email and SMS, sometimes also on an instant messenger. All events are stored in a database, so one can review the history of availability as well as check the availability within a...

6 reasons why it is worth having your website administered by specialists

13-06-2011, Category Maintenance

First, let me answer one question: When is it not worth having your www site administered by specialists? There are really not many such situations: Situation A: a company rarely updates its website but that means that is does not treat online activities seriously, which is why we will not dwell on that. Situation B: a company takes on an employee, a qualified webmaster, to take care of the website. Assuming that he is willing to work overtime from time to time or work on holidays, then an agency may not be necessary. The end. In any other situation it will be more effective to have specialists manage the content of your website. Why? 1. CMS is always a compromise In practice, there are no longer any websites built without CMS – a built-in administration panel. However, every solution like...