I’m reinventing the wheel and summarizing why it’s good to keep track of mentions of your brand on the Internet. Then I’m suggesting how to do it and select tools suitable to the needs and budget.
Why it’s worth monitoring your brand
Is your brand talked about? Then it’s good. But do they talk about it well? If you don’t know then it’s not good.
Photo by: Craig Sunter
Your brand is on the Internet, whether you want it or not. And what will be written about it will stay there forever.
If you have your head screwed on you actively use the Internet in your marketing and PR. And you include the social media because you know it well that even Google takes social signals into account when assessing websites and building its rankings.
That’s why you find it important to:
How well your website performs can already be seen at first glance, for instance by the number of sales leads. But where does this result come from? What are the weaknesses of your website and what can be optimized?
You can find answers to these and other questions by analyzing user behaviors with the help of website traffic monitoring tools.
Photo by: Marcin Wichary
In the youthful years of the World Wide Web, when only a few companies had their website, web analytics was limited to a counter placed in the website footer. The value of the counter increased with each visit and displayed the number of visits from website beginnings. In other words, this was more a gadget than a piece of information that could be used in whatever way.
Then webmasters got interested in web server statistics...
I will start with pointing out that this article is not about tracking user traffic, but about availability monitoring, i.e. detecting and reporting website outages.
In this service a website is automatically monitored by an external pinger. The mechanism acts like a browser, visits the website every 60 seconds and checks if it functions properly. It records the server’s response (investigates if there were any errors), checks if a timeout occurred. Optionally it can also confirm the presence of a defined phrase.
In the event of encountering a failure, the system sends notifications via email and SMS, sometimes also on an instant messenger. All events are stored in a database, so one can review the history of availability as well as check the availability within a...