This year’s edition of our list of web tools for people involved in internet marketing contains over 100 applications in 52 categories, divided into 9 groups. Compared to the last year, we added 11 new categories and updated some of the old ones.
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New edition of this infographic is out:
“E-Marketer Tools – 2016 edition”
With our customers in mind we compiled a list of on-line tools (web applications) that are useful for people involved in internet marketing.
This little “cheat sheet” includes over 80 applications – two (the best two, in our opinion*) for every of 41 categories, divided into 9 groups:
The list includes information if a tool is free or paid (or both).
Now we’re making the result of our work available in the form of an infographic.
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Don’t worry – we publish rarely,...
You need to verify the work of the agency that built a new website for you? Or maybe you want to decide whether your old site should be renovated? Start with checking the most important features of the website on your own.
Photo by: U.S. Naval Forces Central Command/U.S. Fifth Fleet
Firstly, let’s be frank about one thing – no independent check of a website can compare to an audit performed by specialists. An audit – which requires knowledge and quite an amount of work – is an analysis of a site and assessment of its optimization as far as SEO, usability, conversion etc. are concerned. A report that is the result of the audit not only demonstrates the weaknesses but above all suggests solutions to improve the website within a given sphere.
Anyway, you can test (more or less cursorily)...
Google has finally introduced the long awaited functionality in Analytics – the world’s most popular package to track website traffic. An ability to automatically exclude traffic generated by bots.
Photo by: Sergey Ivanov
Bots and spiders
Some sources indicate that over 60% of web traffic is generated by robots – a software created to visit websites automatically.
There are many types of “bots”. Some of them are “spiders” (or “crawlers”), scanning web content and following links. The most famous one is GoogleBot (and its equivalents used by other search engines) – cataloging the Internet and constantly updating the data in its gigantic database. Spiders are also used by various tools for monitoring content, brand mentions, etc.
How well your website performs can already be seen at first glance, for instance by the number of sales leads. But where does this result come from? What are the weaknesses of your website and what can be optimized?
You can find answers to these and other questions by analyzing user behaviors with the help of website traffic monitoring tools.
Photo by: Marcin Wichary
In the youthful years of the World Wide Web, when only a few companies had their website, web analytics was limited to a counter placed in the website footer. The value of the counter increased with each visit and displayed the number of visits from website beginnings. In other words, this was more a gadget than a piece of information that could be used in whatever way.
Then webmasters got interested in web server statistics...