Filter out bots from the statistics of your website in Google Analytics

04-08-2014, Category Measuring effects

Google has finally introduced the long awaited functionality in Analytics – the world’s most popular package to track website traffic. An ability to automatically exclude traffic generated by bots. Photo by: Sergey Ivanov Bots and spiders Some sources indicate that over 60% of web traffic is generated by robots – a software created to visit websites automatically. There are many types of “bots”. Some of them are “spiders” (or “crawlers”), scanning web content and following links. The most famous one is GoogleBot (and its equivalents used by other search engines) – cataloging the Internet and constantly updating the data in its gigantic database. Spiders are also used by various tools for monitoring content, brand mentions, etc. Unfortunately,...

How to handle emailing properly?

14-06-2012, Category Online Advertising

There comes a time in each company when it’s necessary to send mass emails. And here I’m not talking about the internal distribution of communications to employees because this is usually dealt with by the administrators of the company mail, e.g. through recipient groups. What I’m thinking about is the external distribution, i.e. emails to potential or existing clients, partners or journalists. Before the need arises, no one is aware that such an action is not that easy and involves various risks. Risks The most frequent mistake is to send emails in such a way that all recipients see all their addresses in the distribution list. And it’s not about that one of the recipients may copy the list and use it for their own purposes. It’s enough that one recipient has their system infected...

How to protect from spam?

28-09-2009, Category Other

Are you sick with spam and do you want to protect your box from unwanted mail? Do you want to understand where does it come from and how to fight with it? With this article you will learn the following: where does spam come from where do spammers have got your e-mail address from how to protect your e-mail address how to reduce the quantity of the received spam Where does spam come from? Majority of spam information comes from the United States (over 25%). The other two countries on this disputable podium take South Korean and China. International spam is made of advertisements of products and services offered by suppliers who do not care for their image. They use scale effect – sending millions of advertising mails in deep belief that there will always be someone who will decide to buy. Credit...