How to handle emailing properly?

14-06-2012, Category Online Advertising

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There comes a time in each company when it’s necessary to send mass emails. And here I’m not talking about the internal distribution of communications to employees because this is usually dealt with by the administrators of the company mail, e.g. through recipient groups. What I’m thinking about is the external distribution, i.e. emails to potential or existing clients, partners or journalists. Before the need arises, no one is aware that such an action is not that easy and involves various risks. Risks The most frequent mistake is to send emails in such a way that all recipients see all their addresses in the distribution list. And it’s not about that one of the recipients may copy the list and use it for their own purposes. It’s enough that one recipient has their system infected...

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