How to increase website traffic? Here is a set of effective methods for any budget.
A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result.
Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate.
Photo by: Stefan Andrej Shambora
Regardless of what budget you have – even if you can...
How well your website performs can already be seen at first glance, for instance by the number of sales leads. But where does this result come from? What are the weaknesses of your website and what can be optimized?
You can find answers to these and other questions by analyzing user behaviors with the help of website traffic monitoring tools.
Photo by: Marcin Wichary
In the youthful years of the World Wide Web, when only a few companies had their website, web analytics was limited to a counter placed in the website footer. The value of the counter increased with each visit and displayed the number of visits from website beginnings. In other words, this was more a gadget than a piece of information that could be used in whatever way.
Then webmasters got interested in web server statistics...