12 ways to attract users to your website

19-09-2013, Category Online Advertising

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How to increase website traffic? Here is a set of effective methods for any budget. A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result. Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate. Photo by: Stefan Andrej Shambora Regardless of what budget you have – even if you can...

How to watch what your competition is doing in the Internet?

24-10-2011, Category Measuring effects

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Knowledge of the market, which is necessary for an effective business activity, means that you have a permanent access to up-to-date information about your clients and partners (which is the easiest), potential clients and partners (which is more difficult), legal and political environment (which is doable) and, probably above all these things, about the competition (which is not that easy). Competing for the market takes place across many spheres. One of those is the Internet and more specifically, on-line marketing and PR. An array of possibilities offered by the new technologies -which allow precise targeting of campaigns, on-going optimization, unprecedented measurability – also allow you to monitor the promotional activities of your competition more easily than before. Content A...

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