12 ways to attract users to your website

19-09-2013, Category Online Advertising

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How to increase website traffic? Here is a set of effective methods for any budget. A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result. Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate. Photo by: Stefan Andrej Shambora Regardless of what budget you have – even if you can...

Inbound Marketing means Attraction Marketing

05-09-2012, Category Social Media

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Since Google algorithms were yet again updated (Penguin, Panda), results of a classic SEO have been worse and worse. The effectiveness of the traditional disruptive advertising is decreasing, regardless of the media. On the other hand, it has long been known that “content is the king”. This has sparked a new trend in internet marketing called inbound marketing. The traditional marketing (“outbound marketing” or “disruptive marketing”) relies on a paid advertisement. The advertiser reaches its target group through messages that are added by force to the content users are interested in. The number of adverts is increasing, their size is greater and greater and so they are more disturbing to users consuming the content. Moreover, users get used to the adverts and no longer pay much...

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