Start a company blog and write about what’s interesting for your clients. It’s easier said than done. What to blog about especially when your line of business is rather… boring?
You want to start using inbound marketing to attract traffic to your company website. You know that the center of such actions is valuable content. You start a company blog with a view to writing about the business you’re in. The first post is just great. The second is also fine. But you have to publish regularly, week after week. What’s more, it would be nice if your readers shared the posts. What you need is a blogging strategy.
Photo by: Jacob Bøtter
Company blog – is it really worth it?
If you still hesitate, let me give you some arguments for using the blog in marketing:
Since Google algorithms were yet again updated (Penguin, Panda), results of a classic SEO have been worse and worse. The effectiveness of the traditional disruptive advertising is decreasing, regardless of the media. On the other hand, it has long been known that “content is the king”.
This has sparked a new trend in internet marketing called inbound marketing.
The traditional marketing (“outbound marketing” or “disruptive marketing”) relies on a paid advertisement. The advertiser reaches its target group through messages that are added by force to the content users are interested in. The number of adverts is increasing, their size is greater and greater and so they are more disturbing to users consuming the content. Moreover, users get used to the adverts and no longer pay much...