E-Marketer Tools – 2017 edition [infographic]

11-01-2017, Category Other

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This year’s edition of our list of web tools for people involved in internet marketing contains over 100 applications in 52 categories, divided into 9 groups. Compared to the last year, we added 11 new categories and updated some of the old ones. If you don’t want to miss the next edition of the infographic, subscribe to notification about new posts on our blog. [click to enlarge] [click to enlarge] You can publish the infographic on your own blog or website – just don’t forget to link back to this post. Here is some example code for your convenience: <a href="https://www.siteimpulse.com/images/emarketer-tools-2017.jpg" target="_blank"><img src="https://www.siteimpulse.com/images/emarketer-tools-2017.jpg" alt="E-Marketer Tools 2017" style="max-width:850px;width:100%;"...

E-Marketer Tools – 2016 edition [infographic]

12-01-2016, Category Other

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New edition of this infographic is out: “E-Marketer Tools – 2016 edition”   With our customers in mind we compiled a list of on-line tools (web applications) that are useful for people involved in internet marketing. This little “cheat sheet” includes over 80 applications – two (the best two, in our opinion*) for every of 41 categories, divided into 9 groups: Analytics Advertising Communications SEO Market Intelligence Graphics Social Media Productivity Testing The list includes information if a tool is free or paid (or both). Now we’re making the result of our work available in the form of an infographic. Don’t miss the next edition of the infographic – subscribe to the post notifications. Don’t worry – we publish rarely,...

Inbound Marketing means Attraction Marketing

05-09-2012, Category Social Media

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Since Google algorithms were yet again updated (Penguin, Panda), results of a classic SEO have been worse and worse. The effectiveness of the traditional disruptive advertising is decreasing, regardless of the media. On the other hand, it has long been known that “content is the king”. This has sparked a new trend in internet marketing called inbound marketing. The traditional marketing (“outbound marketing” or “disruptive marketing”) relies on a paid advertisement. The advertiser reaches its target group through messages that are added by force to the content users are interested in. The number of adverts is increasing, their size is greater and greater and so they are more disturbing to users consuming the content. Moreover, users get used to the adverts and no longer pay much...

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