I’m reinventing the wheel and summarizing why it’s good to keep track of mentions of your brand on the Internet. Then I’m suggesting how to do it and select tools suitable to the needs and budget.
Why it’s worth monitoring your brand
Is your brand talked about? Then it’s good. But do they talk about it well? If you don’t know then it’s not good.
Photo by: Craig Sunter
Your brand is on the Internet, whether you want it or not. And what will be written about it will stay there forever.
If you have your head screwed on you actively use the Internet in your marketing and PR. And you include the social media because you know it well that even Google takes social signals into account when assessing websites and building its rankings.
That’s why you find it important to:
In fact there is no secret but five areas on which the result of an e-commerce project depends. If you properly care for all of them, your success is guaranteed. If you are perfect in a few of them, your chances are much greater but there is no guarantee.
For the sake of clarity, I understand success not only as high product or service sales volumes but also as clients’ satisfaction and loyalty.
Area 1: Brand
A pillar of marketing communication; any actions will always be taken in the context of a brand with its history being created and reputation being built at the same time.
Even a best prepared product will not be received well by the market, if there is no trusted brand behind it. Best if it is reputed and if it has got no own history yet, it should at least be well designed.