The secret to online sales success

18-06-2011, Category E-commerce

In fact there is no secret but five areas on which the result of an e-commerce project depends. If you properly care for all of them, your success is guaranteed. If you are perfect in a few of them, your chances are much greater but there is no guarantee. For the sake of clarity, I understand success not only as high product or service sales volumes but also as clients’ satisfaction and loyalty. Area 1: Brand A pillar of marketing communication; any actions will always be taken in the context of a brand with its history being created and reputation being built at the same time. Even a best prepared product will not be received well by the market, if there is no trusted brand behind it. Best if it is reputed and if it has got no own history yet, it should at least be well designed. Components...

The process of building company website – part 1: Planning

10-05-2010, Category Web Design

Companies build their websites relatively rarely – usually at the very beginning of their business activity and then approximately every 3-4 years depending on environment changes. By environment I mean technology (e.g. display resolutions), current trends (e.g. fashion for videos) as well as competitiveness because it is important never to stay behind competitors. Moreover, also significant changes within an organization such as rebranding or major labour turnovers (a new Board of Directors or a new Marketing Department) often require the creation of a new website. Due to the fact that this website-building process does not occur often, not all marketers are familiar with it. This makes the creation of websites, which are the basic tools of e-marketing, a unique opportunity. Planning The...

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