Previous parts of the article:
part 1: Planning
part 2: Choice of technology and contractor
Decisions concerning the layout of the website, that is its graphic design and layout on individual screens, need to be made very cautiously as they are irreversible.
“Irreversible” might be too big of a word. The thing is that every new stage in developing the website is affected by what has been done previously. A late change in the customer’s decision requires going back one or a few stages and re-doing what has already been done. This can defer the whole process in time and might also mean additional costs for the client.
Usually interactive agencies send their graphic designs in the form of JPG files. It is very important to view them in the original scale (not resized)....
Companies build their websites relatively rarely – usually at the very beginning of their business activity and then approximately every 3-4 years depending on environment changes. By environment I mean technology (e.g. display resolutions), current trends (e.g. fashion for videos) as well as competitiveness because it is important never to stay behind competitors.
Moreover, also significant changes within an organization such as rebranding or major labour turnovers (a new Board of Directors or a new Marketing Department) often require the creation of a new website.
Due to the fact that this website-building process does not occur often, not all marketers are familiar with it. This makes the creation of websites, which are the basic tools of e-marketing, a unique opportunity.