The process of building company website – part 1: Planning
Companies build their websites relatively rarely – usually at the very beginning of their business activity and then approximately every 3-4 years depending on environment changes. By environment I mean technology (e.g. display resolutions), current trends (e.g. fashion for videos) as well as competitiveness because it is important never to stay behind competitors.
Moreover, also significant changes within an organization such as rebranding or major labour turnovers (a new Board of Directors or a new Marketing Department) often require the creation of a new website.
Due to the fact that this website-building process does not occur often, not all marketers are familiar with it. This makes the creation of websites, which are the basic tools of e-marketing, a unique opportunity.
Planning
The...