A successful company page on Google+ in 7 steps

09-01-2012, Category Social Media

So far Google’s social networking service looks rather poor when compared to Facebook, the industry’s king. “Only” 62 million users have a Google Plus account (source), whereas the same number for Facebook is 800 million. However, despite that, it is worth including Google+ in your online marketing activities. Why? Google uses the power of its search engine (with 84.72% global and 83.18% U.S. market share, source) to promote its social networking service. Both the number of “+1’s” (equivalents of “Likes” on Facebook) and the fact of having a company profile positively influence the position in search results. It has been possible to set up company profiles on Google+ since November 2011. Of course, there was no point in reinventing the wheel, which is why they look...

15 steps to an effective company page on Facebook

01-06-2011, Category Social Media

Over 650 million users. Large and fast growing target, which, in addition, is open to non-aggressive promotion activities. No wonder companies readily create their websites on Facebook and try to attract as many users as possible. Each fan (i.e. a user who clicked the “Like” button on the company’s website) is worth its weight in gold because they automatically subscribe to messages sent by the company and if they find any message worthwhile then they make it available to their friends. Everyone can create a website on Facebook as is the case with creating an account. That makes the temptation to be there as fast as possible even greater. But be careful: a company’s website on Facebook which was created in a hurry and was not thought out may not only damage the image of the company...