15 steps to an effective company page on Facebook
Over 650 million users. Large and fast growing target, which, in addition, is open to non-aggressive promotion activities. No wonder companies readily create their websites on Facebook and try to attract as many users as possible. Each fan (i.e. a user who clicked the “Like” button on the company’s website) is worth its weight in gold because they automatically subscribe to messages sent by the company and if they find any message worthwhile then they make it available to their friends. Everyone can create a website on Facebook as is the case with creating an account. That makes the temptation to be there as fast as possible even greater. But be careful: a company’s website on Facebook which was created in a hurry and was not thought out may not only damage the image of the company...