So far Google’s social networking service looks rather poor when compared to Facebook, the industry’s king. “Only” 62 million users have a Google Plus account (source), whereas the same number for Facebook is 800 million. However, despite that, it is worth including Google+ in your online marketing activities. Why? Google uses the power of its search engine (with 84.72% global and 83.18% U.S. market share, source) to promote its social networking service. Both the number of “+1’s” (equivalents of “Likes” on Facebook) and the fact of having a company profile positively influence the position in search results. It has been possible to set up company profiles on Google+ since November 2011. Of course, there was no point in reinventing the wheel, which is why they look...