How to successfully monitor your brand on the Internet?

21-01-2015, Category Measuring effects

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I’m reinventing the wheel and summarizing why it’s good to keep track of mentions of your brand on the Internet. Then I’m suggesting how to do it and select tools suitable to the needs and budget. Why it’s worth monitoring your brand Is your brand talked about? Then it’s good. But do they talk about it well? If you don’t know then it’s not good. Photo by: Craig Sunter Your brand is on the Internet, whether you want it or not. And what will be written about it will stay there forever. If you have your head screwed on you actively use the Internet in your marketing and PR. And you include the social media because you know it well that even Google takes social signals into account when assessing websites and building its rankings. That’s why you find it important to: measure...

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