SITEIMPULSE BlogRSS

How much does a website cost?

20-08-2014, Category Web Design, author: Brandon Line

How much does a website cost? And how much is a house? This question is just as general and also can’t be answered without lots of additional information. ‘Universal’ cost of making a website is what people ask interactive agencies, individual website creators and Google about. Photo by: Timothy Allen WWW like a house It was not without reason that I used an allegory of the house. Frankly speaking, it happened to me several times that I used it when talking to a client. It’s just because building a house – putting it in simple terms – is very similar to making a website. First of all, a building can be used in various ways – it can be a residential (single-family or multifamily) house, office building, store, warehouse, sports facility etc. Secondly, the size of the building and its components...

Filter out bots from the statistics of your website in Google Analytics

04-08-2014, Category Measuring effects, author: Brandon Line

Filter out bots from the statistics of your website in Google Analytics Google has finally introduced the long awaited functionality in Analytics – the world’s most popular package to track website traffic. An ability to automatically exclude traffic generated by bots. Photo by: Sergey Ivanov Bots and spiders Some sources indicate that over 60% of web traffic is generated by robots – a software created to visit websites automatically. There are many types of “bots”. Some of them are “spiders” (or “crawlers”), scanning web content and following links. The most famous one is GoogleBot (and its equivalents used by other search engines) – cataloging the Internet and constantly updating the data in its gigantic database. Spiders are also used by various tools for monitoring content, brand mentions, etc. Unfortunately,...

Why a website looks different on different screens? (and what to do with that)

03-07-2014, Category Web Design, author: Brandon Line

Why a website looks different on different screens? (and what to do with that) Desktop monitors, laptops, netbooks, tablets, smartphones and even TV’s. There are so many devices and every one of them comes in many versions with different display sizes. And with mobile devices there’s also orientation (vertical/horizontal) to consider. What’s more, there’s after all no obligation to use the web browser in a maximized window. In this way we get an unimaginable number of window sizes in which a website can be opened. Photo by: Robert Couse-Baker Web browsers What makes it more difficult are the differences in how web standards are implemented by browser producers. There are quite a number of them but currently only 5 brands matter that have together dominated 90% of the market: Firefox, Chrome, Internet Explorer, Opera and Safari. Fortunately, version...

How to find people to share your blog content

17-02-2014, Category Online Advertising, author: Nicole Mark

How to find people to share your blog content This is a guest post written by our friends from Salt Lake City, following up to our previous post: “Company blog – where to find ideas for posts?“. When you create a quality blog post, you may find yourself at a loss as to how you can promote it. Some small business owners can spend a lot of money trying to market their content, only to wind up with wasted content and very few followers. How can you share your blog content, and gain new readers? The thing to remember is to build solid connections with other blog owners and influencers. You need to be able to gain exposure for your blog post, especially if you know it is better than the others that are getting plenty of traffic. To help you change the way you market your blog posts, use these simple tips. Photo by: AJ Cann Check...

Company blog – where to find ideas for posts?

18-11-2013, Category Maintenance, author: Brandon Line

Company blog – where to find ideas for posts? Start a company blog and write about what’s interesting for your clients. It’s easier said than done. What to blog about especially when your line of business is rather… boring? You want to start using inbound marketing to attract traffic to your company website. You know that the center of such actions is valuable content. You start a company blog with a view to writing about the business you’re in. The first post is just great. The second is also fine. But you have to publish regularly, week after week. What’s more, it would be nice if your readers shared the posts. What you need is a blogging strategy. Photo by: Jacob Bøtter Company blog – is it really worth it? If you still hesitate, let me give you some arguments for using the blog in marketing: SEO Google...

12 ways to attract users to your website

19-09-2013, Category Online Advertising, author: Brandon Line

12 ways to attract users to your website How to increase website traffic? Here is a set of effective methods for any budget. A beautiful website presenting an attractive offer, based on a modern CMS and optimized for conversion. A potentially excellent tool to generate leads or even online sales. What is most often missing and prevents it from serving the commercial purpose it is made for? Users – the traffic in a volume that when it’s multiplied by the conversion rate it gives a specific result. Of course it’s about a targeted internet traffic, i.e. users that belong to the target group of the website. Nobody cares about casual users whose visits will last a few seconds and their only effect will be a decrease in conversion rate. Photo by: Stefan Andrej Shambora Regardless of what budget you have – even if you can...

Website statistics – your source of knowledge about users

26-08-2013, Category Measuring effects, author: Brandon Line

Website statistics – your source of knowledge about users How well your website performs can already be seen at first glance, for instance by the number of sales leads. But where does this result come from? What are the weaknesses of your website and what can be optimized? You can find answers to these and other questions by analyzing user behaviors with the help of website traffic monitoring tools. Photo by: Marcin Wichary Tools In the youthful years of the World Wide Web, when only a few companies had their website, web analytics was limited to a counter placed in the website footer. The value of the counter increased with each visit and displayed the number of visits from website beginnings. In other words, this was more a gadget than a piece of information that could be used in whatever way. Then webmasters got interested in web server statistics...

Anatomy of the landing page, i.e. how to catch the user

19-06-2013, Category Conversion, author: Brandon Line

Anatomy of the landing page, i.e. how to catch the user Attracting good traffic to your company website (i.e. users from the target group) is only half the success. Visitors have to be converted into sales leads and obtaining an even average conversion rate (of 2%) is not an easy thing to do. Photo by: U.S. Navy ROI of the online campaign It’s easy to calculate the ROI of an online campaign after the campaign has finished when the sales results are known. But do you know how to estimate this value when planning the campaign? You have to learn the following values: CPM and CTR for the cost per impression campaign CPC for the cost per click campaign CR1: conversion rate of users into sales leads (skip for e-commerce websites) CR2: conversion rate of leads into sales CART: the average cart value (order value). These are already derived formulas...

How to prepare good content for a website?

22-03-2013, Category Web Design, author: Brandon Line

How to prepare good content for a website? Your new website is just being built and now it’s time to write some content. How to do it best? How to make users interested in your offer and encourage them to make contact instead of getting them bored and losing them? Photo by: April Killingsworth Principles Before you write the first word I’d like to teach you some basic principles of writing content for websites. Most of them can also be used outside the Internet. When writing, consider your target group and always have in mind the purpose of the website Surely you know well who the users of your company websites will be. Remember you write for them and not for you – put yourself into their shoes. Think whether a given piece of information can be really interesting for them. Try to use universal language and minimize the number...

12 tools of a modern marketer

28-12-2012, Category Maintenance, author: Brandon Line

12 tools of a modern marketer A list of reliable online applications that are useful – or actually necessary – in marketing and especially in internet marketing. photo by zzpza Software moves from local computer discs to the cloud – even such giants as Microsoft Office appear in a version that is available through the browser. Among hundreds of free and paid for applications available online (in SaaS model), there are at least some that deserve a marketer’s attention. Here I skip the most basic and obvious internet marketing tools, i.e.: your own website and its CMS, Google search engine, social networking services (Facebook, YouTube, LinkedIn, Google+ etc.). 1. CRM. Basically all large companies and corporations use dedicated solutions such as CRM/ERP. Their functionalities cover all areas of company’s...

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