Affiliate Marketing and Affiliate Programs

19-03-2012, Category Online Advertising

Performance marketing It is understandable that Performance Marketing, where actions are paid for by their results (CPC, CPA, CPL and CPS), attracts advertisers. From their (our) point of view, the thing is easy: we define goals and the agency offers such a level of costs at which it is able to achieve them. While calculating the costs, agencies most often evaluate their own risk; they try to predict how effective the campaign will be. A few years ago, however, some agencies started to shift the risk to publishers. Put simply, in their activities, they rely on affiliate programmes. Affiliate programs The idea is as old as trade. The affiliate (in the case of the Internet it is “the publisher”, i.e. the owner or administrator of a website) promotes the advertiser’s offer in return...