Online advertising campaign from the inside

28-06-2011, Category Online Advertising

Plan A decision to run any advertising campaign has its source in the objectives, is conditioned by resources (budget) and depends on how the target group matches the population of Internet users. The first step we should take to run the campaign is writing down a plan, i.e. a brief of the campaign. Regardless of whom the campaign will be run with, such a document (a brief) will prevent you from overlooking important elements on any stage of the campaign. The most important items in the plan are: core of the actions (e.g. building or strengthening the brand image, introducing a new product, communicating a promotion) target group (defining customers as precisely as possible, as the Internet makes it possible to target the message much more precisely than the other media) objectives (measurable...