Website statistics – your source of knowledge about users

26-08-2013, Category Measuring effects

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How well your website performs can already be seen at first glance, for instance by the number of sales leads. But where does this result come from? What are the weaknesses of your website and what can be optimized? You can find answers to these and other questions by analyzing user behaviors with the help of website traffic monitoring tools. Photo by: Marcin Wichary Tools In the youthful years of the World Wide Web, when only a few companies had their website, web analytics was limited to a counter placed in the website footer. The value of the counter increased with each visit and displayed the number of visits from website beginnings. In other words, this was more a gadget than a piece of information that could be used in whatever way. Then webmasters got interested in web server statistics...

Inbound Marketing means Attraction Marketing

05-09-2012, Category Social Media

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Since Google algorithms were yet again updated (Penguin, Panda), results of a classic SEO have been worse and worse. The effectiveness of the traditional disruptive advertising is decreasing, regardless of the media. On the other hand, it has long been known that “content is the king”. This has sparked a new trend in internet marketing called inbound marketing. The traditional marketing (“outbound marketing” or “disruptive marketing”) relies on a paid advertisement. The advertiser reaches its target group through messages that are added by force to the content users are interested in. The number of adverts is increasing, their size is greater and greater and so they are more disturbing to users consuming the content. Moreover, users get used to the adverts and no longer pay much...

The secret to online sales success

18-06-2011, Category E-commerce

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In fact there is no secret but five areas on which the result of an e-commerce project depends. If you properly care for all of them, your success is guaranteed. If you are perfect in a few of them, your chances are much greater but there is no guarantee. For the sake of clarity, I understand success not only as high product or service sales volumes but also as clients’ satisfaction and loyalty. Area 1: Brand A pillar of marketing communication; any actions will always be taken in the context of a brand with its history being created and reputation being built at the same time. Even a best prepared product will not be received well by the market, if there is no trusted brand behind it. Best if it is reputed and if it has got no own history yet, it should at least be well designed. Components...

Scaling, converting and sending graphic files

06-05-2011, Category Other

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Characteristics of raster and vector graphics files and their various formats and uses were the subject of my recent article “Raster vs. vector graphics and graphic file formats”. It is time for some tips about how to deal with various files and not limit yourself only to forwarding them as e-mail attachments. Scaling and cropping Basic processing of raster graphic files is really not complicated and there is not much sense in wasting time and commissioning such simple tasks to graphic designers. The processing can be done literally within minutes and without having to install any specialist software. It is enough to use one of many free Internet websites; every one of them makes it possible to carry out basic operations on pictures (scaling, cropping or rotating) and some make it possible...

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